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Friday, April 16 • 3:00pm - 4:00pm
How and why you should treat your email community with respect

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Attendees of this session will learn why it is important to treat email communities with respect and some helpful best practices and tips for doing so. Attendees will learn about email list acquisition, email list hygiene, email program management and email writing. We’ll cover the importance of being honest and accurate in email communications, the potential deliverability consequences of mistreating your email community and the ethics of email program management. This panel will be relevant to anyone who works on email programs for organizations or campaigns and anyone else who has a stake in the success of organizational and campaign digital programs.

Friday April 16, 2021 3:00pm - 4:00pm EDT
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