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Friday, April 16 • 3:00pm - 4:00pm
How and why you should treat your email community with respect

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Attendees of this session will learn why it is important to treat email communities with respect and some helpful best practices and tips for doing so. Attendees will learn about email list acquisition, email list hygiene, email program management and email writing. We’ll cover the importance of being honest and accurate in email communications, the potential deliverability consequences of mistreating your email community and the ethics of email program management. This panel will be relevant to anyone who works on email programs for organizations or campaigns and anyone else who has a stake in the success of organizational and campaign digital programs.


Amy Chin-Lai

Engineering Partnerships Manager, Action Network
Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Engineering Partnerships Manager at Action Network, Amy supports and trains organizers on how to use the tools effectively and reach higher levels of engagement. When Amy is... Read More →
avatar for Josh Nelson

Josh Nelson

Co-Founder, The Juggernaut Project
Josh Nelson is the Co-Founder of the Juggernaut Project, a new company that helps progressive organizations and Democratic campaigns grow their email lists. He has 15 years of experience in political advocacy, email program management and digital marketing. He has helped nonprofits... Read More →
avatar for Gabby Greenberg

Gabby Greenberg

Gabby synthesizes data and insights into creative campaigns and technology solutions for progressive organizations. As a strategist at Blue State, she focuses on digital fundraising and engagement for nonprofit, advocacy, and brand clients. She's endlessly curious, and grounds her... Read More →

Friday April 16, 2021 3:00pm - 4:00pm EDT