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Friday, April 16 • 4:15pm - 5:15pm
Writing Emails that Tell a Story

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If facts and statistics could speak for themselves, we'd win our campaigns in no time, right? Wrong! Humans are narrative creatures which is why telling The Story of our campaigns is crucial to mobilizing and empowering our bases. In this session, we'll explore how to use narrative structures to help craft email action alert copy that moves our audiences to take action or donate money. This is an intermediate skill-level session! A background in writing and running email-based activism will be assumed.


Friday April 16, 2021 4:15pm - 5:15pm EDT
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