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Saturday, April 17 • 1:45pm - 2:45pm
But this isn't spam! A discussion of SMS deliverability

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Text messaging has grown into a major component of outreach efforts for campaigns and civic participation organizations alike. However, SMS efforts can be impacted by problems with deliverability, such as when carriers reject their messages as spam. Because carrier decision-making is opaque, it is often unclear exactly why certain messages are being rejected while others aren't. We will begin with a broad survey of SMS deliverability issues, and then present findings from detailed analyses of three large SMS campaigns carried out in 2020, covering tens of millions of messages.

avatar for Sandi Fox

Sandi Fox

Founder, Smart As A Fox LLC
Sandi Fox is the founder of Smart As A Fox LLC, a progressive digital strategy firm. She has more than 14 years of digital strategy experience across multiple sectors, including government, political, non-profit, and private sectors. She has developed and managed innovative and effective... Read More →
avatar for Brian Osserman

Brian Osserman

Data Consultant
Brian Osserman was a mathematics professor for 12 years, until the results of the 2016 elections spurred him to resign his position and switch to a more impactful career track. After spending time volunteering and building up a relevant skill set, he is currently seeking work in the... Read More →

Saturday April 17, 2021 1:45pm - 2:45pm EDT