If the a state-wide Democratic Party can re-think it's approach to digital to become an innovative, year-round, in-house program, so can your organization. I'm Senior Digital Director at the Wisconsin Democratic Party and I'll show you how to explain to the decision makers at your organization (or yourself):
1) Why building a year-round digital department is vital, 2) How to get organizational buy-in (especially from leaders), and 3) How my department is structured and what our goals are, and how this allows us to stay nimble and creative The audience for this session is anybody who works in an organization old enough to hold a driver's license. Those who attend will leave the session with a stronger understanding of what Digital departments do, why it's important to bring them in-house, and how to make the case to the stakeholders they're working with/for.
