The way media is developed and consumed continues to radically morph and change. Platform-agnostic offerings that push content into people’s social media streams is the latest iteration. Meanwhile, traditional television continues to splinter - over half of video content is consumed via streaming platforms. Regardless of how we (activists, organizers) consume media, these shifts in media consumption require changes in how we engage with voters, from press strategy to advertising.
Our esteemed panelists will give their take, with an emphasis on what everyone needs to know, from pacs and candidates with big budgets to small and local advocacy nonprofits.
