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Friday, April 16 • 11:15am - 12:15pm
Viral Online Fundraising: Lessons from Cosecha's Undocumented Worker Fund

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Last March, immigrant leaders from Movimiento Cosecha launched the national Undocumented Worker Fund to create a way for people everywhere to support families affected by COVID-19. In April, when the first round of government stimulus checks went out — excluding undocumented immigrants — Cosecha received a huge volume of donations from a brand new audience, ultimately raising over $2 million._x000D_
Join this session to learn: _x000D_
* Why and how Cosecha decided to launch the Undocumented Worker Fund_x000D_
* Cosecha’s general principles for rapid response fundraising (How to always be prepared for a big moment!)_x000D_
* How Cosecha used Facebook ads to extend our viral moment_x000D_
* What makes the Undocumented Worker Fund unique — and how this helped us reach new donors and new people to organize_x000D_
This session will be particularly useful for small- to mid-size organizations with basic experience in online fundraising.


Christine Miranda

Organizer, Movimiento Cosecha
Christine Miranda is a volunteer organizer with Movimiento Cosecha, a national movement fighting for permanent protection, dignity, and respect for all undocumented immigrants. She leads Cosecha's digital and communications program, supporting immigrant leaders across the country... Read More →

Friday April 16, 2021 11:15am - 12:15pm EDT