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Saturday, April 17 • 12:30pm - 1:30pm
Just Do It!: Branding and Your Campaign

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Whether you are running a complex multi-year campaign that encapsulates multiple policy positions or just a campaign for the school board, you need to consider your brand. A well-considered brand works as a guide for your entire campaign and defines a consistent voice you want your supporters to emotionally connect with, which in turn, can be crucial in building momentum and awareness. In this session, we’ll review what a brand is, why you need one, and a few examples of inspiring brands. A particular spotlight will be on the Delivering Community Power campaign for the Canadian Union of Postal Workers (CUPW).

avatar for Candice Dayoan

Candice Dayoan

VP of Creative, 50+1 Strategies, LLC
Candice is an award-winning Creative Director for 50+1 Strategies, a consulting firm based in Oakland. She was honored by the American Association of Political Consultants as a 2019 Top 40 under 40 Winner. She specializes in print design and has won several national awards for her... Read More →

Ethan Clarke

President, Campaign Gears
avatar for Michael Fazal

Michael Fazal

Designer, Art Director, Illustrator, Campaign Gears

Saturday April 17, 2021 12:30pm - 1:30pm EDT