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Organizing 2.0 2021 Conference

Welcome to Organizing 2.0, the premier digital organizing training conference! For more information and ticket registration, please visit conference.organizing20.org!

Please note, all times listed below are in Eastern Time/New York, aka GMT -4.

4:00pm EDT

Build it With Airtable HopinDevin Balkind Intro to Hopin HopinEssie Lenchner Security: A Process, Not a Status HopinJon Reznick

5:00pm EDT

Getting Started With Digital Campaigning: From petitions to mobile messaging, hear about the tools that progressives are using to listbuild, fundraise, engage supporters, and more HopinObed Ventura Slack for beginners HopinTasha Gjesdahl Zoom for beginners HopinMaia Rosenberg

6:00pm EDT

Labor caucus HopinLaura Moran BIPOC Consultants Caucus HopinBrittny Baxter Commit Change: Better Tools for a Better World TBAWendy Bolm • James Bacon

10:00am EDT

Opening Plenary with AFT President Randi Weingarten HopinElana Levin • Brittny Baxter • Randi Weingarten

11:15am EDT

Influencing the Influencers HopinAlan Rosenblatt • Amelia Burke-Garcia • Craig Johnson Stopping the press conference facepalm HopinAshleigh Strange Email Going to Spam? Improving Your Deliverability One Send at a Time HopinAmy Chin-Lai Facebook 101 for Organizers HopinCaleb Michael Getting Started with Broadcast SMS HopinSara Ackerman • Maya Handa Powermapping for Digital Campaigns HopinMikey Franklin • Abbey Piazza • Nikki Koutsochilis Viral Online Fundraising: Lessons from Cosecha's Undocumented Worker Fund HopinChristine Miranda Voter Density and Turnout: How Data Insights Can Improve your Field Plan HopinJessica Olson Q&A is not Interaction HopinMira Weinstein • Walter Gerson Rodriguez

12:30pm EDT

Writing Email Blasts that People Will Actually Read HopinSara Ackerman • Christine Vapsva Groups Are The Future Of Facebook HopinJosh Klemons Twitter for Absolute Beginners HopinRosemari Ochoa • Jessica Vazquez ¡Residencia ahora!: A Spanish/English Digital Organizing Case Study HopinNancy Treviño • Yanira Arias Deep Canvassing HopinDom Holmes How do I even IRL? Getting back to in-person communication HopinVicki Roush • Arshad Hasan Evolving Unions for the Future HopinEthan Clarke • Julee Sanderson • Bianca Cunningham The People's Plan: How To Build A Multi-Issue Policy Platform And Build Political Power on the Left HopinZara Nasir • Carlyn Cowen • Leo Ferguson • Gabe Tobias • Matt Gonzales Super Searching: How to find ANYTHING online for powerful campaigns HopinEesha Ramanujam • Stasia Hansen • Ana Robinson

1:45pm EDT

The Rise of Pets in the Political Sphere: How to Use Paws to Further Your Cause HopinAlesa Mackool • Angela Mika Holton Clubhouse 101 HopinÉmilia Decaudin • Cheryl Contee Facebook Ads 101 HopinJosh Klemons Instagram for Organizers and Comms HopinElana Levin Pixels and Tracking – Set up your Facebook ads for success HopinHenri Makembe • Avery Lord “Deprogramming” QAnoners and the Alt-Reality Community HopinBeth Matenaer • Katia Ramos • Suzanne Turner • Rachel Bernstein • Janja Lalich Labor Organizing Online: Getting Started HopinMeghana Reddy • Tobias Packer New Trends in Latinx Organizing HopinLeo Murrieta • Felipe Benitez • Camille Rivera • Chuck Rocha • Vanessa Cardenas • Xenia Orona Integrating Your Mobilizing & Organizing HopinSeth Pinckney

3:00pm EDT

Designing and Leading Engaging Virtual Meetings for Nonprofit Organizers HopinEve Zuber • Eve Gelbein-Zuber • Nancy Settle-Murphy How and why you should treat your email community with respect HopinAmy Chin-Lai • Murshed Zaheed • Josh Nelson • Gabby Greenberg How to Do a Digital Audit HopinBeth Becker Security 101: Securing your accounts and your campaign HopinAlison Goh Outside the Walled Garden: Digital Ads Beyond the Social Media Platforms HopinA.J. Carrillo Labor Organizers: Using Digital Ads to Find Worker Leads HopinAdrianna Hernandez • Meghana Reddy Organizers are Workers Too: Living Your Values, Managing Humanely, and Organizing Effectively HopinCarli Stevenson • Josh Rodriguez Making the Hard Ask HopinKathryn Shelton

4:15pm EDT

Democracy Defense Panel: Advice from Activists around the Globe (pre-recorded session) HopinChelsea Byers Writing Emails that Tell a Story HopinTihi Hayslett Small Dollars. Big Change: Digital Fundraising 101 with ActBlue HopinAlifa Watkins Building Diverse, Inclusive, Meaningful, Accessible Online Communities HopinRaquel Breternitz • Anastasia Golovashkina Graphic Design 101 for Non-Designers HopinCandice Dayoan Did you get my message? Texting Compliance and Deliverability in 2021 HopinSandi Fox Using Time-tested Tactics to Evaluate and Boost Your Organizing HopinSeth Pinckney • Liz Rilley Getting Union Infrastructure on Members’ Phone on the Cheap HopinKevin Eitzmann How we made #FundExcludedWorkers trend in NYS, and WON! HopinDiego de la Vega

5:30pm EDT

Closing Plenary: What's New New York? HopinStanley Fritz • Hae-Lin Choi • Gustavo Rivera • Jessica González-Rojas

6:45pm EDT

Emerging Tech Trends and Their Impact on Social Good HopinCheryl Contee

10:00am EDT

Opening Plenary: Georgia On Our Mind HopinAdelina Nicholes • W. Mondale Robinson • Marvin Randolph • Susana Duran • Aisha Yaqoob Mahmood • Nse Ufot

11:15am EDT

Getting your communications and digital staff on the same page HopinAJ Springer • Aimée Castenell Did you hear about new platform X? HopinBeth Becker Slack 201 HopinKim Selig mutual aid + digital spaces, starting small HopinPamela Quintana • Betty Luna You CAN Tweet That From Your Work Account HopinElana Levin • Diana Hussein • Elizabeth Strater • Mike Connolly • Jonas Loeb Relational Organizing 101 - A methodology for year-round power building HopinChristian Foust • Cornelius Phelps A New Day in NY Politics?! HopinSamuel Nemir Olivares Bonilla • Carlyn Cowen • Jeff Gold • Jawanza James Williams X Marks the Spot: Power Mapping and Targeting for Effective Campaigns HopinKatie Unger

12:30pm EDT

BEAUTIFUL TROUBLE for the WIN! Design More Effective Innovative Actions HopinNadine Bloch • Beth Yirga Building New School Digital Departments at Old School Organizations HopinBhavik Lathia Organizing to amplify content HopinLaura Packard Search Engine Optimization: What is it and why does it matter? HopinDizzy Zaba Organized $$$ = Organized power: Navigating Public Financing HopinMichelle Whittaker Just Do It!: Branding and Your Campaign HopinCandice Dayoan • Ethan Clarke • Michael Fazal NYC Politics 101 HopinBenjamin Yee #FieldGoodNews that Mobilized AAPI Voters in the Georgia Runoffs: Coordinated Media and Digital Strategies for Campaigns HopinVivian Chang • AJ Titong • Sadiyah Ahmad • Kifah Shah Show Me the Money: Following Campaign Cash to Build Accountability Campaigns HopinCristel Taveras • Chad Stanton

1:45pm EDT

Demonstration: Jumpstart Your Campaign with the BT Toolbox HopinChelsea Byers But this isn't spam! A discussion of SMS deliverability HopinSandi Fox • Brian Osserman Creative Digital Advertising for Advocacy & Politics HopinColin Delany Digital Tactics for Direct Action HopinRose Espinola (they/them) • Evan Sutton What's New on Facebook HopinBeth Becker We Made 88 Million Calls to Voters: Learn How to Massively Scale Your Organizing Program Too! HopinClaire Wyatt • Melissa Goldberg • Kevin Stephen • Graham Derfner • Isabel García-Ajofrín Disrupting Traditions of Oppression in Organizations HopinCatherine Shieh • Mira Weinstein County Committee: How Grassroots are Saving NYC’s Democracy HopinMichael Beltzer • Ben Yee • Jonathan Crockett • Maria Kaufer

3:00pm EDT

Integrating the Esoteric Arts into Your Organizing Practice HopinAlyssia Osorio • Paola Rodelas 4 Types of Nonprofit Virtual Events and How to Make Them Successful HopinDaniel Moss • Michelle Garrison It's Story Time: Facebook and Instagram HopinBeth Becker Organizing with Zoom: Tools, Tips, and Tactics to Getting Work Done on Zoom HopinMatthew Rubin Organizing in Pop Culture Communities HopinElana Levin • Porshea Patterson-Hurst Postcard Palooza: How and Why Postcards Work at Boosting Voter Turnout and Engaging Volunteers HopinRobbin Warner “I’ll believe global warming when Texas freezes over”: How We Organized When It Did HopinAlex Birnel • Fernanda Maldonado • Jonathan Gutierrez (he/him) • Evie Proctor • Jose Gonzales The Patreon Left and the Democratic Party HopinCharles Lenchner • Alex Lawson • Benjamin Dixon Who Owns your Building & What New Yorkers Can Do With That Data HopinKatelin Penner • Cynthia Norris Who Owns your Building & What New Yorkers Can Do With That Data HopinKatelin Penner • Cynthia Norris

4:15pm EDT

Cultural Organizing Through GIFS and Memes with Into Action HopinDom Leon-Davis How to Make and Edit Video: from TikTok to Crowdsourcing HopinEmily Dore • Amy Chiang • Raquel Luna Online Candidate Forums 101 HopinLisa Mead Essential Elements of a Distributed Campaign HopinIzzy Goodman • Laura Comer How to Host Your Own Youth Climate Court HopinTom Kerns • Maia Stout • Kaydance Redwine • Joelle Winn • Lisa Millstein The Sounds of the Street: Amplifying Actions in COVID and beyond HopinR G Campaign unionization 101 with the Campaign Workers Guild HopinCandice Crutcher • Ian Brady • Julia Ackerly The New Progressive Organizing Infrastructure: What is it, How we got it, and where we're going HopinRose Espinola (they/them) • Brianna Carmen • Ejike Obineme • Jamecia D Gray Transforming "Cancel Culture" to Accountability Culture HopinPaula Brantner • Ana Avendano (she/her)

5:30pm EDT

Closing Plenary: The NEW New Media HopinCharles Lenchner • Ben Meiselas • Dr. Joe Romm • Dr. Avis Jones-DeWeever • Matt Royer